Bosch Athlet integrated launch campaignDevise and implement a completely integrated launch campaign to maximise awareness of Athlet: the first cordless, upright vacuum cleaner from Bosch
Highly effective translation of pan-european TV campaign
Brand-generated activity generated a reach of just under 1,000,000 on Facebook
Athlet roadshow event across the UK raising awareness and interest on social media in addition to driving purchase at nearby stores.
30" TV ad adapted for the UK to feature Karl, the Bosch Engineer with a new script to include our creative "agility on all floors".
Many stores reported launch stock had sold out during experiential activity
Bonfire have been inspiring, resourceful and professional throughout the whole campaign, delivering above and beyond what’s expected. That is why they are our go-to agency.