Randstad Education’s World of Work (WOW) survey

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National education sector white paper design and production.

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Set standard for all future white papers.

Having received over 600 responses from head teachers and senior management to Randstad Education’s World of Work (WOW) survey, the company needed to ensure that the information and analysis contained in the report was disseminated as widely as possible.

The survey, which identified the ‘ten burning issues that kept education leaders awake at night’, needed to be communicated to schools and education leaders in a manner that was informative, innovative, engaging and matched the prestige and topicality of the paper and the Randstad brand.

As the WOW report contained valuable sector research that schools would not be able to obtain elsewhere, our approach was to communicate the information in a user-friendly way that inspired the potential audience – it had to have real WOW factor.

Whilst we needed to present the information creatively, we had to balance this with adhering to the Randstad global brand guidelines.

In order to stand out from the myriad of academic reports that are published every year, Bonfire evolved the visual language used by Randstad and produced both a hard copy and an interactive, digital version of the report that utilised sector specific themed infographics to present some of the key data.

The Paper was officially launched to invited guests aboard Randstad’s tall ship, The Clipper Stad Amsterdam, in London’s Docklands. Speakers included former Education Secretary, the Rt. Hon. Lord Baker of Dorking C. H. and Heath Monk of Future Leaders, who also supplied the foreword to the report. Future Leaders aims to develop the next generation of school leaders for challenging schools.

The report was extremely well-received, not just by the client but it engaged with the core audience of senior management, thought leaders and decision makers. It set a very high standard for future reports to follow and showed that statistical information does not have to be boring!

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