TEDx Bedford sponsorship event

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The first TED-like event in Bedford; a sell-out and a complete success.

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TED, a non-profit organisation devoted to Ideas Worth Spreading, started out in California in 1984. 

Through its conferences, talks and prizes it has become a global phenomenon. The TEDx program gives communities, organisations and individuals the opportunity to stimulate dialogue through TED-like experiences at a local level. TEDx events are planned and co-ordinated independently and in June 2013, the first ever TEDx event was planned for Bedford.

Utilising the TED brand colour palette, we created a suite of high impact, visually arresting and engaging materials in both digital and print media to promote the TEDx Bedford event under its ‘Everyday Radicals’ theme. 

On social media channels we integrated the event specific information with TED content to increase interest, raise awareness and reinforce this first for Bedford as part of the ‘TED stable’.

TEDx events are limited to 100 attendees and the event sold out well in advance (tickets were priced at £65 per head). 

The pro-active event marketing activity undertaken created awareness locally amongst individuals and businesses, strongly associated the event to the main TED brand values and aspirations and created a real buzz locally within the business, creative, public and third sectors. In addition, there were far more applications for the coveted speaker slots on the programme than spaces available.

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Bonfire were absolutely key to the success of the TEDx Bedford event. The support they gave, from website design and build, programme design plus the set design and build was a key component in making the first ever TEDx Bedford a successful, professional event with lasting impact and legacy. We can’t thank them enough.

Event Organiser, TEDx Bedford
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