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Woof! Man’s New Best Friend


The story of how a well-trained dog engaged with over three million people to promote the Bosch Athlet ProAnimal cordless vacuum.

Bosch was looking for an engaging and entertaining way to connect with potential customers on Facebook to promote the longer lasting 75-minute run time of its new Athlet ProAnimal cordless vacuum cleaner.

Our campaign was designed to engage pet lovers on social media and what better way to do so than with a video featuring man’s best friend? The video, entitled “Man’s New Best Friend”, drew on the public’s ever-present appetite for pet videos and starred a well-trained Labrador waiting patiently for a walk while his owner vacuums.

Sit: over 2.5million views

This highly targeted social media campaign was ideal for Facebook with the video receiving of more than 2.5 million views over two campaign bursts during the year.

Fetch: 40,000 click throughs

The campaign was incredibly successful achieving an above industry benchmark for view through rates of nearly 40%, with 40,000 click throughs to a specially created landing page on the Bosch-home website.

With stats like this, our beautiful Labrador is certainly our new best friend!

The video was written, directed, edited and produced by the Bonfire Creative Intelligence team.