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Bosch hands Bonfire European POS brief for 2017


Following a competitive pitch process, Bosch has selected Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017. The appointment is effective immediately.

The brief covers the development of creative solutions for in-store POS for key laundry and cooling product categories, for adaptation by local markets within the European region.

Vicky Martinez, Brand Manager at HQ Robert Bosch Hausgeräte GmbH, said: “I’ve worked with Bonfire Creative Intelligence on various projects in the UK over the past four years and their work is always well thought through, highly creative and very innovative. The team demonstrated a clear understanding of the customer journey in-store which is incredibly important in the competitive retail environment so we are excited to see this reflected in these year’s campaigns.”

Stephen Judge, Director at Bonfire Creative Intelligence, added: “We are delighted to increase our remit with Bosch, not just in terms of working with a new marketing team but also as creative lead for POS across Europe. This appointment is recognition of our commitment to understanding our clients’ products, our consultancy and creativity, and our customer service. We are looking forward to bringing these campaigns to fruition.”