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Creating a premium brand for new company FlyHonda


FlyHonda is an exciting new company that facilitates the ultimate opportunity to own, fly and maintain the exclusive, prestigious and innovative HondaJet aircraft. Customers can enjoy a unique owner / pilot experience, being able to “turn left” as they board, into the cockpit as pilot or co-pilot.

The company has set out to become the market leader in the purchase of, use of, management and maintenance of privately-owned HondaJet aircraft, and we’ve been appointed to create a strong brand name and visual identity that would represent FlyHonda’s unique business model, and convey the exceptional quality of the experience and service to a very premium target audience.

We’ve been looking at the Japanese heritage of the manufacturers of the HondaJet to inspire us. Our logo takes inspiration from the pagodas of the Orient, and gives a nod to the unique opportunity for the owner-pilot to turn left into the cockpit, while combining key letters from the FlyHonda brand name.

To support the company’s launch at EBACE, the premier event for the European business aviation community in May, we’ve also designed and built a fully optimised corporate website, and produced a full set of marketing materials.

FlyHonda is well on its way to achieving its aspirations, with one jet already in operation and multiple orders in place for more. Our brand work has already played a part in this and as we prepare for the next phase of activity, further developing the website and new marketing collateral, we are ready for take-off.