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Presenting 40 years of innovation for FUJIFILM


Our latest project for FUJIFILM Medical Systems has been published. We’ve produced a full page advertisement in the company’s main trade press publication, RAD Magazine, for its celebratory 500th edition.

FUJIFILM asked us to design a full colour advert that captures the company’s heritage and innovation over the last 40 years, from x-ray film to computed radiography, to digital radiography and mammography. As part of the brief, the company was keen for us to consider how we might create imagery that could be used for future marketing materials and events.

The final creative execution centres around an infographic, styled on an x-ray version of Vitruvian Man, to demonstrate the different stages of innovation in FUJIFILM’s medical imaging products over the past 40 years. A simple layered colour pallet was used to differentiate from the initial innovation and its ongoing development and product iterations to emphasise that FUJIFILM never stops innovating. The graphic was created working closely with a number of specialists within FUJIFILM to ensure the infographic was an accurate portrayal of the product innovation timelines.

The final creative was very well received and we look forward to looking at how it can be integrated into other marketing materials and activations in 2017.

Need an advertising campaign that stands out from the competition? Then give Stephen Judge a call on 01525 841079.