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Unlocking vibrant OOH campaign for Bosch VitaFresh fridge freezers

Bonfire has launched a striking new OOH advertising campaign in Dublin to promote Bosch VitaFresh fridge freezers, including a special build featuring a giant 3D strawberry.

The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent the VitaFresh technology’s ability to lock in freshness, keeping fruit and vegetables edible and nutritious for up to three times longer.

Created by Bonfire Creative Intelligence, the campaign includes standard 48 and 96 sheet poster sites across the Irish capital, as well as digital and social media activity.