We’re in the Spring/Summer 2016 Argos catalogue

Argos

We love flicking through the Argos catalogue. Since 2010 we’ve worked on a number of brands and their representation within this great British institution, which is one of the largest print projects in Europe. It gives us even greater pleasure knowing that twice a year we’re briefed to produce 11 head turning pages for Bosch.

There is a very specific tried and tested science to the Argos catalogue with regards to the number of products, the product heirarchy and price points on each page to help hit sales targets. Getting it right is a fine balance of design and content, and remaining eye catching while highlighting product benefits is key. It’s a question of moving beyond bland listings, bringing both the products and pages to life with good design, giving the products ‘room to breathe’ and much more.

Page stopping

Look out for us in Argos, our Bosch spreads feature a wide range of must have products, from hair care to washing machines, toasters to Tassimo hot drinks dispensers.

Catalogue challenges

Challenge: small page size with a number of products per category

Solution: clever design, which never sacrifices page to ‘busy listings’

Challenge: tight timescales, first drafts usually required within a week

Solution: careful planning, extensive working knowledge of the Argos catalogue and management on all aspects of project

Challenge: photography often restricted to those supplied, which can limit scope of use within the catalogue

Solution: arranged short turnaround photo shoot to complement existing product photography

Hot stuff

We also design a special ‘hot deals’ promotion page for Argos; the deals you wouldn’t want to miss. This and our previous experience combined with eleven pages for Bosch twice a year, has given us real edge in terms of catalogue design, where form follows function and even the smallest of changes can have a huge impact on sales.

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