PROVIDING EXTRAORDINARY THINKING IN:
Brand Strategy Brand Strategy Brand Strategy Brand Strategy
Brand Creative Brand Creative Brand Creative Brand Creative
Brand Activation Brand Activation Brand Activation Brand Activation
HOW DOES BONFIRE® DO IT?
Creative Intelligence™ – where strategy, creativity and delivery meet – is Bonfire®’s 3-stage design thinking methodology that puts insight™ at the heart of everthing we do to ensure Bonfire® is always onBrief.
-
Frame
-
Create
-
Deliver
STEP 1
FRAME
Uncover the insight. Define the opportunity.
This is where clarity begins.
We help brands step back and reframe their thinking – challenging assumptions, uncovering truths, and identifying the root challenges holding them back. Through collaborative workshops, stakeholder interviews and market insight, we explore how your brand is seen, how it wants to be seen, and what’s really needed to move forward.
Whether launching, repositioning or re-energising, we turn complexity into clarity – establishing a strategic foundation that aligns brand, business and audience. The result? A clearly articulated brand opportunity ready to be activated.
Key services:
• Brand and audience audits
• Brand purpose, vision, and positioning
• Stakeholder engagement and insight
• Market analysis and benchmarking
• Workshops and co-creation sessions
STEP 2
CREATE
Shape the story. Craft the experience.
Here’s where strategy meets creativity.
With a clear brief and shared ambition, we create bold, distinctive, and emotionally resonant expressions of your brand – from identity and messaging to digital experience and campaign storytelling.
This isn’t about being loud. It’s about being clear, consistent and creatively confident. Every expression is designed to engage your audience, differentiate your brand, and drive emotional and commercial impact — online and offline.
Key services:
• Brand identity systems (visual and verbal)
• Messaging frameworks and tone of voice
• Campaign development and storytelling
• UX/UI and digital design
• Motion and content creation
STEP 3
DELIVER
Activate with impact. Measure the success.
Creativity means little without follow-through.
We bring ideas to life in the real world – whether that’s launching a brand, building a digital platform, or activating a campaign across multiple touchpoints.
But delivery doesn’t stop at launch. We embed your brand into your culture, processes and customer experience. And we build measurement and optimisation into everything – so performance is transparent, learnings are rapid, and progress is constant.
Key services:
• Campaign and brand activation
• Digital development and rollout
• Launch strategy and training
• Brand embedding and employee engagement
• Performance tracking and optimisation
HOW DOES BONFIRE® DO IT?
Creative Intelligence™ – where strategy, creativity and delivery meet – is Bonfire®’s 3-stage design thinking methodology that puts insight™ at the heart of everthing we do to ensure Bonfire® is always onBrief.
-
Frame
-
Create
-
Deliver
STEP 1
FRAME
Uncover the insight. Define the opportunity.
This is where clarity begins.
We help brands step back and reframe their thinking – challenging assumptions, uncovering truths, and identifying the root challenges holding them back. Through collaborative workshops, stakeholder interviews and market insight, we explore how your brand is seen, how it wants to be seen, and what’s really needed to move forward.
Whether launching, repositioning or re-energising, we turn complexity into clarity – establishing a strategic foundation that aligns brand, business and audience. The result? A clearly articulated brand opportunity ready to be activated.
Key services:
• Brand and audience audits
• Brand purpose, vision, and positioning
• Stakeholder engagement and insight
• Market analysis and benchmarking
• Workshops and co-creation sessions
STEP 2
CREATE
Shape the story. Craft the experience.
Here’s where strategy meets creativity.
With a clear brief and shared ambition, we create bold, distinctive, and emotionally resonant expressions of your brand – from identity and messaging to digital experience and campaign storytelling.
This isn’t about being loud. It’s about being clear, consistent and creatively confident. Every expression is designed to engage your audience, differentiate your brand, and drive emotional and commercial impact — online and offline.
Key services:
• Brand identity systems (visual and verbal)
• Messaging frameworks and tone of voice
• Campaign development and storytelling
• UX/UI and digital design
• Motion and content creation
STEP 3
DELIVER
Activate with impact. Measure the success.
Creativity means little without follow-through.
We bring ideas to life in the real world – whether that’s launching a brand, building a digital platform, or activating a campaign across multiple touchpoints.
But delivery doesn’t stop at launch. We embed your brand into your culture, processes and customer experience. And we build measurement and optimisation into everything – so performance is transparent, learnings are rapid, and progress is constant.
Key services:
• Campaign and brand activation
• Digital development and rollout
• Launch strategy and training
• Brand embedding and employee engagement
• Performance tracking and optimisation
AWARDS & ACCREDITATIONS
OUR EXTRAORDINARY CLIENT FEEDBACK
READY FOR YOUR EXTRAORDINARY?
Let’s uncover, unlock and unleash your extraordinary today.