OUR EXPERTISE
Every brand has extraordinary potential waiting to be discovered. Through Creative Intelligence™, we partner with ambitious businesses to uncover insights, unlock possibilities, and unleash results that redefine what's possible.
Brand Strategy & Insights
Strategy and insights transform brand investment from cost centres into profit drivers. Using Creative Intelligence™, we uncover commercial opportunities and align business metrics to secure internal buy-in.
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Brand Development
Brand development builds the internal case for sustained investment while creating share of meaning. Using Creative Intelligence™, we unlock distinctive brand expressions that deliver commercial clarity.
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Brand Advertising and Activation
Extraordinary brands don't just compete for share of voice, they create share of meaning. Using Creative Intelligence™, we unleash targeted activation strategies that drive measurable impact and commercial results.
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Brand Creative and Production
We utilise Creative Intelligence™ to unlock distinctive brand expressions that perform commercially. By keeping everyone onBrief®, we deliver 'extraordinary' brand experiences that drive measurable impact.
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Brand Environments
We apply Creative Intelligence™ to uncover the brand opportunity within physical spaces. By unlocking distinctive expressions, we create branded environments that deliver commercial clarity.
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Brand Digital and Technology
Using Creative Intelligence™, we bridge the gap between creative excellence and board-ready metrics. We unleash digital touchpoints that drive measurable impact and 'extraordinary' results.
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HOW DOES BONFIRE® DO IT?
Creative Intelligence™ is where strategy, creativity, and delivery meet – Bonfire’s proprietary three-stage methodology that puts insight at the heart of everything we do.
It’s how we help you uncover, unlock, and unleash your brand’s extraordinary whilst keeping every project onBrief®.
CREATIVE INTELLIGENCE™
STAGE 1
Uncover the insight. Define the extraordinary opportunity.
This is where clarity begins.
We help brands step back – challenging assumptions, uncovering hidden truths, and identifying the root challenges holding them back from the extraordinary. Through collaborative workshops, stakeholder interviews, and market insight, we explore how your brand is perceived, how it deserves to be seen, and what’s truly needed to move forward.
Whether launching or repositioning, we turn complexity into clarity – establishing the strategic foundation that aligns brand, business, and audience.
The result? A clearly articulated extraordinary opportunity ready to be activated.
CREATIVE INTELLIGENCE™
STAGE 2
Shape the story. Craft the extraordinary experience.
Here’s where strategy meets creativity.
With a clear brief and shared ambition, we develop bold, distinctive, and emotionally resonant expressions of your brand – from identity and messaging to digital experience and campaign storytelling.
This isn’t about being loud. It’s about being clear, consistent, and creatively confident. Every expression is designed to engage your audience, differentiate your brand, and drive emotional and commercial impact – both online and offline.
This is where the extraordinary takes shape.
CREATIVE INTELLIGENCE™
STAGE 3
Activate with impact. Measure the extraordinary success.
Creativity means little without follow-through.
We bring ideas to life in the real world – whether that’s launching a brand, building a digital platform, or activating a campaign across multiple touchpoints.
But delivery doesn’t stop at launch. We help embed your brand into your culture, processes, and customer experience. And we build measurement and optimisation into everything – so performance is transparent, learnings are rapid, and progress is constant.
This is where the extraordinary becomes reality.
CLIENT INSIGHTS
“The work from Bonfire underpins the importance of consistency across all major touchpoints for brand awareness and sales at Argos. Due to the success, we have achieved with the new branding the brand is expanding further bringing projected sales from £23m for £80m in just 3 years.”
Brand Manager, Argos
“Bonfire brought new perspectives to the planning and execution of our patient portal, adding incremental value at every stage of the design process. Experts in project management, stakeholder engagement and communication, working with Bonfire has felt like they are a member of the extended Pfizer team.”
UK Core Portfolio Lead – Rare Diseases, Pfizer
“This agency is simply perfect. They are strategic, cost effective, innovative and an absolute pleasure to work with. They totally understand our brand and work so well with delivering effective creative that gets us proven results even with our strict guidelines. Highly recommended!”
Brand Marketing Manager, Bosch
“Bonfire have been instrumental in helping us formulate and execute our first digital B2B campaign. This has resulted in us being able to target, reach and engage with a very specialist global audience, raising awareness of our capabilities and products in a way we did not think was possible.”
Marketing Director, Torquemeters
“Bonfire were tasked to deliver a huge project in a very short time. I’m not only delighted with the outcome, that absolutely delivers against the brief, but have thoroughly enjoyed working with their talented team.”
Brand Development & Marketing Manager, Whitbread
STRATEGIC SOLUTIONS FOR BRAND EXCELLENCE
At Bonfire, we believe in the power of Creative Intelligence™ to drive commercial success. While we utilise industry-standard software for measurement and analysis, we pride ourselves on our proprietary solutions designed to deliver measurable brand impact.
ARE YOU READY FOR
Let’s uncover, unlock and unleash your extraordinary today.