PROVIDING EXTRAORDINARY THINKING IN:

Brand Strategy
Brand Creative
Brand Activation

PROVIDING EXTRAORDINARY THINKING IN:

Brand Strategy Brand Strategy Brand Strategy Brand Strategy
Brand Creative Brand Creative Brand Creative Brand Creative
Brand Activation Brand Activation Brand Activation Brand Activation

HOW DOES BONFIRE® DO IT?

Creative Intelligence™ – where strategy, creativity and delivery meet – is Bonfire®’s 3-stage design thinking methodology that puts insight™ at the heart of everthing we do to ensure Bonfire® is always onBrief.

  • Frame

    creative design and digital marketing agency

  • Create

  • Deliver

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STEP 1

FRAME

Uncover the insight. Define the opportunity.

This is where clarity begins.

We help brands step back and reframe their thinking – challenging assumptions, uncovering truths, and identifying the root challenges holding them back. Through collaborative workshops, stakeholder interviews and market insight, we explore how your brand is seen, how it wants to be seen, and what’s really needed to move forward.

Whether launching, repositioning or re-energising, we turn complexity into clarity – establishing a strategic foundation that aligns brand, business and audience. The result? A clearly articulated brand opportunity ready to be activated.

Key services:
• Brand and audience audits
• Brand purpose, vision, and positioning
• Stakeholder engagement and insight
• Market analysis and benchmarking
• Workshops and co-creation sessions

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STEP 2

CREATE

Shape the story. Craft the experience.

Here’s where strategy meets creativity.

With a clear brief and shared ambition, we create bold, distinctive, and emotionally resonant expressions of your brand – from identity and messaging to digital experience and campaign storytelling.

This isn’t about being loud. It’s about being clear, consistent and creatively confident. Every expression is designed to engage your audience, differentiate your brand, and drive emotional and commercial impact — online and offline.

Key services:
• Brand identity systems (visual and verbal)
• Messaging frameworks and tone of voice
• Campaign development and storytelling
• UX/UI and digital design
• Motion and content creation

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STEP 3

DELIVER

Activate with impact. Measure the success.

Creativity means little without follow-through.

We bring ideas to life in the real world – whether that’s launching a brand, building a digital platform, or activating a campaign across multiple touchpoints.

But delivery doesn’t stop at launch. We embed your brand into your culture, processes and customer experience. And we build measurement and optimisation into everything – so performance is transparent, learnings are rapid, and progress is constant.

Key services:
• Campaign and brand activation
• Digital development and rollout
• Launch strategy and training
• Brand embedding and employee engagement
• Performance tracking and optimisation

HOW DOES BONFIRE® DO IT?

Creative Intelligence™ – where strategy, creativity and delivery meet – is Bonfire®’s 3-stage design thinking methodology that puts insight™ at the heart of everthing we do to ensure Bonfire® is always onBrief.

  • Frame

    creative design and digital marketing agency

  • Create

  • Deliver

Untitled-2

STEP 1

FRAME

Uncover the insight. Define the opportunity.

This is where clarity begins.

We help brands step back and reframe their thinking – challenging assumptions, uncovering truths, and identifying the root challenges holding them back. Through collaborative workshops, stakeholder interviews and market insight, we explore how your brand is seen, how it wants to be seen, and what’s really needed to move forward.

Whether launching, repositioning or re-energising, we turn complexity into clarity – establishing a strategic foundation that aligns brand, business and audience. The result? A clearly articulated brand opportunity ready to be activated.

Key services:
• Brand and audience audits
• Brand purpose, vision, and positioning
• Stakeholder engagement and insight
• Market analysis and benchmarking
• Workshops and co-creation sessions

4

STEP 2

CREATE

Shape the story. Craft the experience.

Here’s where strategy meets creativity.

With a clear brief and shared ambition, we create bold, distinctive, and emotionally resonant expressions of your brand – from identity and messaging to digital experience and campaign storytelling.

This isn’t about being loud. It’s about being clear, consistent and creatively confident. Every expression is designed to engage your audience, differentiate your brand, and drive emotional and commercial impact — online and offline.

Key services:
• Brand identity systems (visual and verbal)
• Messaging frameworks and tone of voice
• Campaign development and storytelling
• UX/UI and digital design
• Motion and content creation

Untitled-2

STEP 3

DELIVER

Activate with impact. Measure the success.

Creativity means little without follow-through.

We bring ideas to life in the real world – whether that’s launching a brand, building a digital platform, or activating a campaign across multiple touchpoints.

But delivery doesn’t stop at launch. We embed your brand into your culture, processes and customer experience. And we build measurement and optimisation into everything – so performance is transparent, learnings are rapid, and progress is constant.

Key services:
• Campaign and brand activation
• Digital development and rollout
• Launch strategy and training
• Brand embedding and employee engagement
• Performance tracking and optimisation

AWARDS & ACCREDITATIONS

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OUR EXTRAORDINARY CLIENT FEEDBACK

“My agency of choice for all creative work. I’ve worked in marketing for 16 years and I’ve a good understanding of agencies and their strengths and weaknesses. I’m continually impressed by Bonfire and paramount is the level of trust that has been gained through their ability to rise to a challenge without complaint.”

Brand Manager, Marstons

“This agency is simply perfect. They are strategic, cost effective, innovative and an absolute pleasure to work with. They totally understand our brand and work so well with delivering effective creative that gets us proven results even with our strict guidelines. Highly recommended!”

Brand Marketing Manager, Bosch

“The work from Bonfire underpins the importance of consistency across all major touchpoints for brand awareness and sales at Argos. Due to the success, we have achieved with the new branding the brand is expanding further bringing projected sales from £23m for £80m in just 3 years.”

Brand Manager, Argos

“Bonfire brought new perspectives to the planning and execution of our patient portal, adding incremental value at every stage of the design process. Experts in project management, stakeholder engagement and communication, working with Bonfire has felt like they are a member of the extended Pfizer team.”

UK Core Portfolio Lead - Rare Diseases, Pfizer

“Bonfire have been instrumental in helping us formulate and execute our first digital B2B campaign. This has resulted in us being able to target, reach and engage with a very specialist global audience, raising awareness of our capabilities and products in a way we did not think was possible.”

Marketing Director, Torquemeters

READY FOR YOUR EXTRAORDINARY?

Let’s uncover, unlock and unleash your extraordinary today.

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