Bosch i-DOS social media campaign
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In order to raise greater awareness of Ben & Jerry’s in the UK, a campaign was needed to support the brand’s positioning as the real alternative in the luxury ice cream sector.
Each tongue twister represented a flavour and featured cartoon characters in both a 48-sheet billboard posters and a cinema commercial (voiced by Phil Daniels). The campaign was also delivered across digital channels with an online competition to win a Smart car and animated screen savers, as well as wrapping 50 London taxis, postcards and other promotional literature.
Post campaign research demonstrated that the campaign had augmented brand and product awareness significantly among the target audience.