A #Perfect campaign for Bosch PerfectDry dishwashers

Dishwasher owners are often used to finishing the job by hand with a tea towel when the cycle is finished. With a PerfectDry dishwasher, this is not necessary, so the tea towel can be used elsewhere.

The TV creative produced by Bosch Headquarters followed this theme.  We helped bring the ad to UK TV channels, recording a new, locally relevant voiceover and managing Clearcast approvals and TV administration.  We produced two social media videos that were shown sequentially to the target audience as part of a wider social media campaign on Facebook, Instagram and Twitter that also included a competition to win a PerfectDry dishwasher. 

The campaign also featured a live consumer experience with the installation of a giant 3D dishwasher on London’s South Bank, complete with a water feature that stopped and started as guests moved through it, replicating the conditions inside the PerfectDry dishwasher. All the graphics for the installation were produced by Bonfire.  

Activity  was further supported with in-store point of sale, trade advertising and digital banners created by Bonfire.

The campaign results exceeded expectations. The sequential social videos achieved 28.85% view-through rate, significantly higher than the Facebook benchmark of 5.14%. 

More importantly however the campaign triggered consumer interest and drove more than 56,000 click-throughs to the Bosch website.

Working in partnership with the client, its media and PR agencies, we delivered an engaging and effective campaign that reached consumers across multiple channels and ultimately stimulated more than 55,000 people to find out more about the product