Paxar Monarch brand awareness campaign.

34 Paxar Awareness Campaign Hero 2520X1418

Brand awareness campaign strategy and delivery for Paxar Monarch.

34 Paxar Awareness Campaign Body 2520X1234 3

Having launched an innovative new product – the Pathfinder ULTRA – Paxar had been disappointed with the response to the initial launch campaign. Although the company was a market leader in manufacturing, distribution and retail in-store technology solutions, general brand awareness was low.

The business needed to create a campaign that reflected the brand’s market position and help pave the way for future product releases through this enhanced awareness.

Through detailed analysis of the brand’s current positioning and market data, Bonfire devised a campaign that was founded on the four key benefits of Paxar’s technology products: track and trace (stock control), compliance labelling (getting the right product in the right place at the right time), retail grocery (managing perishables) and in-store pricing (systems synchronisation).

We felt that a more creative and lateral approach would be required to create a clear and distinct differentiator between the brand and its competitors, at both a functional and emotional level.

The final campaign (since dubbed the toy campaign) was a revolutionary approach, not just for the client but for the market as a whole.

The integrated campaign was translated across both on and offline mediums and generated an unprecedented response with feedback and leads in the first week of airing. Its success triggered the decision to continue the campaign for 12 months, rather than the initial three months that had been planned.

34 Paxar Awareness Campaign Body 2520X1234 4

Bonfire put together what was, and still is, one of the most successful awareness campaigns we have ever run in the UK. A truly original campaign from a truly creative and adaptable agency.

EMEA Marketing Manager, Paxar
34 Paxar Awareness Campaign Body 2520X1234 5
34 Paxar Awareness Campaign Body 2520X1234 1
34 Paxar Awareness Campaign Body 2520X1234 2

Related Case Studies

Let us know how to contact you.