Fascel Group branding
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Transforming the recruitment process for Teach’s new technology start-up, Plan Staff Now
Helping clients to identify and realise growth opportunities for their businesses has always been a driving force behind Bonfire.
When long term (18 years) existing client Teach approached Bonfire for help bringing a technology start-up to market, we jumped at the chance. The big idea was to develop an online platform that would allow schools and education staff to connect with each other directly to simplify the process, and reduce the costs associated with hiring permanent or supply staff.
But all we had was the idea… Bonfire needed to design, develop and build the platform and create a brand. Plan Staff Now is the first of its kind in the education sector and has the potential to completely transform the recruitment process, saving schools thousands of pounds in fees. So, we had to make sure we had a robust product and proposition before supporting the launch of the business.
Bonfire’s tech team set about building the platform, while the creative team devised the brand name, Plan Staff Now. Plan Staff Now allows education professionals to quickly and easily update their profile, qualifications and relevant experience, and once uploaded they become visible to schools searching for permanent or temporary staff. For schools, Plan Staff Now provides access to thousands of education staff in one place and enables them to set a search-criteria to quickly find the most relevant person for the role within a given radius. The new business has now moved from a ‘fee per booking’ model to a simple nominal monthly subscription to enable schools to access and book their own resource.
Helped design and bring a brand new business model to life that will help save schools and the public purse thousands in agency fees.
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