MYLAN FLU CAMPAIGN
Making an impact for global healthcare company Mylan
Flu vaccine awareness campaign to grab attention and inspire action.
Following a successful four-way pitch, Bonfire was appointed by the UK division of global pharmaceuticals company Mylan to create a high impact flu vaccine awareness campaign that would get people to take flu seriously and improve take up of the government offer for jabs.
As part of the campaign, Bonfire were asked to create a full suite of marketing materials including posters, packaging and POS for use in both GP surgeries and independent pharmacies to encourage people to book their flu jab. Both environments are incredibly busy with health and wellbeing materials, so dynamic visuals were crucial to ensure the message stood out, grabbed people’s attention and instigated action.
Our creative approach shows the word ‘flu’ being shattered by a powerful fist, representing the vaccine supported by secondary messaging in the form of a call to action for ‘At Risk’ groups to take flu seriously and book their jabs.
RESULTS
- Material delivered to over 4000 GP’s and surgeries
- High impact campaign ran for over 4 years
WHAT OUR CLIENT SAID
“Bonfire always improve our content and make it populist and accessible to the widest possible audience across all platforms. Bonfire are able to explain, design and implement great campaigns.”
