VUEALTA LEAD GENERATION CAMPAIGN
Generating qualified leads through an integrated approach
A highly-targeted global Linkedin lead generation campaign for supply demand planning specialist.
Bonfire worked with Vuealta, a leading enterprise level on-demand planning software specialist to partner with them to support and optimise the prospect onboarding process using LinkedIn advertising, white papers, videos, webinars that fed automated sequences in Hubspot CRM. This fed the lead scoring system and ultimately sales pipeline.
Vuealta, as an enterprise level solution built on the market leading Anaplan platform, needed to play the long game with an average lead to conversion time of 6-12 months. This was all about engaging and nurturing leads as this was a big software purchasing decision.
RESULTS
- Campaign ran across APAC/EMEA/US, and,
- 450 qualified leads in 7 months via LinkedIn
- With 10% in various stages of the sales pipeline
WHAT OUR CLIENT SAID
“Bonfire has been a fantastic extension of our marketing team and critical in helping us grow our database of marketing qualified leads.”
