A modern approach

Following a competitive pitch process, Bonfire CI was charged by Bedford Modern School to take its highly successful 2016 pupil recruitment campaign to the next level, to help drive consideration and enquiries from aspirational young people and their parents for the 2017 assessment and application process.

Bedford Modern School is a progressive, independent day-school for pupils aged 7-18, located to the West of Bedford, which aims to provide a modern, rigorous and relevant education. Many former pupils of the school have gone on to illustrious careers and our pitch winning creative approach draws upon this success to inspire the next generation.

Photography was shot on location at Bedford Modern school and the copy tells the stories of former pupils and how their time at Bedford Modern School helped them on their journey, under our new campaign headline ‘Begin with us.’ Each poster focusses on a different department within the school; from drama to science. Julie Rogers a current sixth form student, and Paralympian athlete, appears on one poster, along with Peter Wothers MBE, an internationally recognised chemist, and Alex Chinneck, the acclaimed sculptor. Johnny Luk, social entrepreneur and one of the countries youngest CEO’s and Charlie Russell, a highly regarded young actress, feature on others.

The campaign, which will run across numerous 48 sheet poster sites across the county throughout August, features former pupils, from a variety of successful careers, paired with current pupils. Keep your eyes out!