Bonfire highlights power and convenience of Bosch Athlet

Dec Website 2400X1800 Ohh Bus

Bonfire has just rolled out a new advertising campaign for Bosch to promote its Athlet cordless vacuum range. The campaign focuses on the fantastic 75 minute runtime of the Athlet, using a full battery symbol to highlight how long lasting it is, with creative executions tailored to each medium.

The campaign appeared on roadside six and 48 sheet sites, in close proximity to key retail spaces, and in a first for the brand, on bus T-sides. The out-of-home campaign is being supported with digital advertising, and a social media campaign, featuring a video entitled “Man’s New Best Friend,” promoting the Bosch ProAnimal model.

We developed all the advertising messaging and creative executions, and the video was also written, directed, edited and produced by the Bonfire team.

Looking for an advertising, digital or social media campaign? We’d love to help, call Stephen Judge on 01525 841079 or email stephen@bonfireci.com to discuss your brief and objectives.

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