Summer 2014 saw the launch of the first Bosch hair appliances in the UK.
Bonfire created the overall launch theme of ‘Unlock the secrets of styling with care’ to drive the awareness of the products’ features designed to limit damage to hair while styling.
The products were launched at a PR event for which Bonfire developed all the collateral. The event was supported by the launch of a new Bosch Hair Instagram channel driving the number of followers with a teaser, countdown to launch then a competition to win a goody bag.
Social media was also utilised to recruit 25 reviewers of the products using Karl, the Bosch Engineer’s, reviewer’s panel.
Argos currently have exclusive listings for products and we look forward to seeing the results on this range extension in the coming months.
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