Bosch retained for another 3 years

Karl And Athlet

The excellent relationship between Bonfire Creative Intelligence and Bosch Home Appliances is set to continue after we successfully retained their lead creative agency contract.

We have been working with the internal Bosch brand team since 2010 and have been instrumental in growing the Bosch Home Appliance brand and community. Our most recent work with them involved the creation of a series of TV idents for Bosch’s sponsorship of Channel 4’s Sunday Brunch programme.

Stephen Judge, our Strategic Development Director, says working with Bosch has been a privilege: 

“We’ve loved working with Bosch Home Appliances, integrating their marketing activity across all channels and growing a market leading social media presence, all as part of a wider integrated campaign strategy that has generated a significant reshaping of the brand funnel and increased sales in a challenging, highly competitive market. We’ve built an excellent working relationship and are looking forward to working with them to develop this fantastic brand even further.”

Earlier this year the Bonfire team were pivotal in raising the profile of the new cordless ‘Athlet’ vacuum cleaner from Bosch, and the ProSalon and Keratin Advance hair care products; Bosch’s first ever range of hair care appliances.

We won’t be taking any breaks just yet though, as we’re immediately working on helping promote the upcoming expansion and development of our highly successful ‘Karl the Bosch Engineer’ campaign.

If you’d like to find out what Bonfire could also do for you, drop us a line.

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