Bringing a brand to market: The Ruk-bug® story

2400X1800 Rukbug

The Ruk-bug is an innovative new, go anywhere, baby transporter, designed by father and entrepreneur Russell Clifton.

Having built a prototype, globally patented the unique technology and design for the pushchair, Russell needed to attract retailer and consumer interest to get the buggy into full production. This is where Bonfire came in.

Ahead of attending the leading international trade fair for the baby and toddler goods in Cologne, Bonfire was briefed to refine the brand to truly reflect the revolutionary design and technology behind the pushchair.

We’ve created a brand key to help shape the brand’s style and personality, and translated this into a website and brochure. The phase 1 website is now live (further phases are in development), that showcases its unique features and functionality, and the Ruk-bug story to date. You can see more at

If you are bringing a new brand to market, then we can help. Call Stephen Judge on 01525 841079.

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