Serving up a delicious treat for US beer fans

Bon 7161 Wells

Charles Wells, the largest independent brewer in the UK, asked Bonfire to create packaging for their new Sticky Toffee Pudding Ale.

The brewery has seen significant success in their ‘dessert’ beer range in the US and was looking for something new to complement their Banana Bread Beer and Young’s Double Chocolate Stout brands.

After some grueling research into developing a new beer flavour, Sticky Toffee Pudding Ale was chosen as the new beer for their US market.

Working closely with Charles Wells and their printers, we were able to push the boundaries of what was possible across multiple substrates, packaging formats, and production processes. Our finished designs were well received and the beautiful, illustrative approach we created is visually striking and stands out wherever it is placed.

  • Three 30ml and 500ml bottle and neck labels
  • Four x 330ml baskets
  • Two 4 x 330ml outer carton packs
  • Visual merchandising
  • Full set of brand assets for use on and offline
  • Freestanding display units for the US

We love how the packaging has turned out… almost as much as we love the beer inside.

Bonfire loves helping its clients realise new design solutions to their packaging. Give our Client Services Director, Ralph Barter, a call on 01525 841079 to see what we could create for you.

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