Who are Bonfire?

Bonfire^® is an award-winning creative agency that helps drive brand growth by combining strategy, insight-led creative and marketing expertise, empowered by the latest technologies, to deliver better customer experiences and business outcomes.

SELECT OUR SERVICE AREAS BELOW TO LEARN MORE

STRATEGY
CREATIVE
ACTIVATION
TECHNOLOGY

BRANDING STRATEGIES THAT

DRIVE GROWTH

Strategy and positioning are the foundations on which successful brands are built. They provide a framework to help deliver a consistent brand message and experience.

Everything should be considered: insights, business objectives, audience, size of opportunity, competitors, routes to market, product, functional/emotional benefits, and all core brand values, vision, positioning and messaging to ensure all activity is on-brand, and therefore onBrief^®. After all, they are the ones buying!

CREATIVE THAT’S

ON BRAND

Whether it’s reviewing, implementing an existing brand, or creating a new one it takes patience and experience to get it right; and we’ve got lots of both.

Bonfire^® creates and delivers intelligent and effective brand solutions for implementation across all key brand touchpoints from identity to packaging, from signage to web, with a passion for detail that ensures a consistent brand and customer experience.

BRAND CAMPAIGNS AND ACTIVATIONS

THAT ENGAGE

It’s not all about digital. It’s a widely known fact that integrated campaigns deliver better results than single channel campaigns, and that all objectives, throughout the marketing/sales/brand funnel, must be considered.

We deliver highly successful brand and product campaigns by creating scalable ideas that can work across all media including press, OOH, digital, social, PPC, SEO, instore, point of sale, experiential, events, interiors and TV.

TECHNOLOGY THAT ADDS

BRAND VALUE

In an ever-changing world, knowing why, when, where, how and what type of technology you need to enhance the customer journey can be complex.

Low-code platforms now offer the opportunity to prototype in weeks, deploy in months, and seamlessly integrate with any current or legacy systems, and comms channels like WhatsApp and SMS. If you can dream it, you can now build it, test it, and deliver it faster than ever.

BONFIRE HAS RECEIVED CONSISTENT RECOGNITION

WHAT OUR CLIENTS SAY

“My agency of choice for all creative work. I’ve worked in marketing for 16 years and I’ve a good understanding of agencies and their strengths and weaknesses. I’m continually impressed by Bonfire and paramount is the level of trust that has been gained through their ability to rise to a challenge without complaint.”

Brand Manager, Marstons

“This agency is simply perfect. They are strategic, cost effective, innovative and an absolute pleasure to work with. They totally understand our brand and work so well with delivering effective creative that gets us proven results even with our strict guidelines. Highly recommended!”

Brand Marketing Manager, Bosch

“The work from Bonfire underpins the importance of consistency across all major touchpoints for brand awareness and sales at Argos. Due to the success, we have achieved with the new branding the brand is expanding further bringing projected sales from £23m for £80m in just 3 years.”

Brand Manager, Argos

“Bonfire brought new perspectives to the planning and execution of our patient portal, adding incremental value at every stage of the design process. Experts in project management, stakeholder engagement and communication, working with Bonfire has felt like they are a member of the extended Pfizer team.”

UK Core Portfolio Lead - Rare Diseases, Pfizer

“Bonfire have been instrumental in helping us formulate and execute our first digital B2B campaign. This has resulted in us being able to target, reach and engage with a very specialist global audience, raising awareness of our capabilities and products in a way we did not think was possible.”

Marketing Director, Torquemeters

BONFIRE’S CORE TEAM

The delivery of successful
creative solutions for the
consumer/customer runs deep
within our DNA.

We combine a rich blend of client and agency backgrounds which helps us drive and deliver the best business and brand outcomes; and our extensive flexible workforce of specialists allows us to pivot the balance (and scale) of expertise throughout the life cycle of any project large or small.

BUSINESS WITH INTEGRITY AND COMMUNITY AT ITS CORE

Bonfire^® was founded on the values of community, integrity and results.

These values are visible in our team ethic, the great work we do, the results we deliver and our long-standing commitment to support local business, charity, environment and education.