CABLECRAFT BRANDING
An end-to-end approach to branding for Cablecraft
When Cablecraft, one of the UK’s largest cable management suppliers, asked Bonfire to update its branding, we didn’t just say “yes”, we asked “why”?
If the company was to increase revenue in international markets and through ecommerce sales, it was necessary to ensure that existing and potential customers understood what the business stood for.
We undertook research which revealed how the brand was perceived and used insights to inform a new brand vision supported by redefined values and statements of purpose.
A bolder, more confident and contemporary approach was translated into a new visual identity and supporting marketing collateral using an evolutionary approach to Cablecraft’s branding making it possible to retain the approachable and trustworthy characteristics for which Cablecraft was already well known, whilst adding new and confident elements to the company’s communications and marketing materials.
The new look was carried through to the build of a new website designed to increase traffic from existing and potential customers and to give confidence in Cablecraft’s products and services.
RESULTS
- Insight and strategy led design
- Bolder more confident brand image
- Clearer brand proposition
WHAT OUR CLIENT SAID
“It’s been a pleasure to work with you over the last year or so on our rebrand.”
