CARBON GLOBAL BRANDING AND WEBSITE

Setting the stage for a brand to express itself

Brand identity refresh and website for a unique, business development and lead generation agency that utilises the skills of actors for better engagement.

When Carbon Global, a unique business development agency required a new website to improve SEO, generate leads and reflect the distinct personality of their company they came to Bonfire

Carbon Global’s brand model is unique in that all employees are trained actors, using improvisation techniques and psychological tactics to convert business and unlike their competitors they act as an extension of their client’s team.

Our approach was to use dynamic images depicting choreographed situations including F1 pit crews, aero acrobat teams and ballet troupes to reflect the benefits of working together as part of a performance to achieve strategic goals.

RESULTS

  • Evolution of branding to optimise use across digital channels
  • Innovative, high impact approach
  • A site that delivered true stand-out in a sector awash with “blah”
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WHAT OUR CLIENT SAID

“Thank you so much.”

Managing Partner, Carbon Global
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