FASCEL GROUP REBRAND
Rebrand and development for the Fascel Group
F&S Pipeworks had built an enviable reputation over 25 years in the construction sector but their identity no longer represented the expanded range of services and high levels of expertise the company now offered.
It was important to retain the initials of the founding directors, Forrest and Shaw, keeping the heritage and equity that had been built up under F&S Pipeworks. This concept was extended to the wider board creating a unique and distinctive name fashioned from the initials of all the directors at the time – “FASCEL”.
We developed the new identity, branding and restructured the proposition into four clear divisions. This encouraged a much broader external perception of Fascel. One that presented Fascel not only as a company that offered a range of individual construction services, but also as a total solutions partner.
RESULTS
- Naming, branding and repositioning of the company for the future
- Part of a wider strategy that helped drive 50% growth from a static turnover within 2 years
WHAT OUR CLIENT SAID
“We now have a contemporary, more dynamic company and we’re already seeing the impact our investment with Bonfire has generate.”
