FLYHONDAJET BRANDING

FlyHondaJet has taken to the skies with unparalleled ambition, offering the ultimate experience in leasing the prestigious and award-winning HondaJet aircraft. Positioned to become the leader in this elite market, FlyHondaJet is set to redefine luxury travel.

Bonfire were challenged to craft a brand identity that resonated with the exceptional quality and exclusivity FlyHondaJet promises to its discerning clientele. The solution had to be strong, sophisticated, and elegant – an identity that speaks directly to a premium target audience.

Our creative solution draws from the rich Japanese heritage of HondaJet’s creators, our team delved deep into the essence of their craftsmanship. The resulting logo is a harmonious blend of cultural homage and modern luxury – a refined monogram inspired by the iconic pagodas of the East, seamlessly integrating key elements of the FlyHondaJet name.

To introduce FlyHondaJet to the world, we supported their grand debut at EBACE, the premier event in European business aviation. A discreet, yet captivating launch website was created, maintaining a consistent narrative across all PR channels in collaboration with HondaJet and leading aviation publications.

FlyHondaJet is well on its way, with jets already in operation, and orders in place for more – with a brand identity as sleek and sophisticated as the aircraft themselves, FlyHondaJet is well set to dominate the luxury aviation landscape.