IMMERSIVE BOSCH SERIE 8 LAUNCH EVENT

Immersive UK trade event for Bosch Home Appliances Serie 8 launch.

When Bosch wanted to launch their innovative (and since award-winning) Serie 8 oven and range we knew this was going to be a special project. We had been tasked with creating an immersive event that captured the spirit and reflected this step-change in control for Bosch customers. And where better to start than the product itself.

Central to this innovation was the circular click wheel control and full colour LED touchscreen interface. This became the focus of all our ideas – as if you want to make a point, make it a big one! From the Bosch zone holding area starting with a countdown clock, dry ice and an intro by Karl, our infamous Bosch Engineer, to the reveal of the wider product showcase made of giant Serie 8 control screens and circular LED lighting arrangements. The detailing on this event was a-plenty and the event delivered a huge amount of impact.

The Serie 8 range were some of the most expensive appliances Bosch had ever launched so initial order volumes were not expected to be high. The product and launch event delivered way ahead of projections, to the point that it sold out of locally allocated stock in weeks of launch.

Of the many Bosch events we worked on this was one of the most memorable, and was also one of the last to use our brand hero Karl, The Bosch engineer.