PFIZER PATIENT PORTAL
Helping Pfizer Rare Diseases improve engagement and patient outcomes
Bonfire was tasked by Pfizer Rare Diseases to review and deliver a market-leading patient portal to improve patient experience and compliance.
Pfizer Rare Diseases needed a creative agency with a deep understanding of user journeys to ensure patients can access a clear, intuitive and seamless experience when using their patient Portal.
The objectives and goals were built around the simple principle that delivering a better patient portal experience would lead to higher levels of content engagement and improve patient compliance and outcomes.
RESULTS
- Completely redesigned and optimised profile driven user-journeys
- Prototype led to involvement with global technology initiative
- Project management support for both the UK and Global teams during the 9 month build
WHAT OUR CLIENT SAID
“Bonfire brought new perspectives to the planning and execution of our patient website, adding incremental value at every stage of the design process. Experts in project management, stakeholder engagement and communication, working with Bonfire has felt like they are a member of the Pfizer team.”
