STANDALONE FARM REBRAND

Helping a working farm and visitor attraction get all their ducks in a row

Re-branding, the visitor experience at Standalone Farm.

Owned and managed by Letchworth Garden City Heritage Foundation, Standalone Farm is a much-loved, award-winning local family attraction. Having already given the branding an overhaul in 2015 we were delighted to be asked to review, update and expand the brand in time for the post-COVID re-opening in April 2022. This time we were also able to review the identity itself!

This update centered around enhancing ‘the charm of the farm concept’, by improving our previously created retro illustrative style with more assets, textures and also bringing the identity itself to life using the same rustic and eclectic style.

Working in both 2D and 3D on the branding, interior and exterior design elements of the farm, we translated the concept across all touchpoints including merchandise, staff uniforms, menus, marketing literature, as well as digitally on the Farm’s brand new website and social media channels.

Working very closely with the internal marketing team, a full set of brand guidelines and toolkit was created to allow the brand to be fully managed in-house post launch.

RESULTS

  • Appointed to evolve the branding for the 2nd time following a 3-way pitch
  • Collaborative process to ensure seamless handover at completion
  • Shortlisted in the Little Ankle Biters Awards 2022 for Best Family Attraction
  • Successful evolution of an already successful brand
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WHAT OUR CLIENT SAID

Working with Bonfire meant that we knew we were in good hands – communication was spot on and project timelines were upheld during a tricky time with covid. The whole team were so enthusiastic and approachable. We would definitely work with them on more website and brand projects in the future.”

Digital Content Manager,
Letchworth Heritage Foundation
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