TRACTION SOUND BRANDING & WEBSITE

Traction Sound was founded on the belief that music is more than just sound – it’s an emotion. Their mission has always been to craft systems that deliver audio as pure and uncompromising as the music itself.

We were thrilled to be entrusted with creating the visual identities for the launch of three groundbreaking Traction Sound product ranges. Working closely with their team, we designed bold, distinctive logos for the Hawk, Harrier, and Raptor sound systems, each reflecting the power and precision of their namesake.

Drawing inspiration from Traction Sound’s parent brand identity, we reimagined its essence into striking graphic representations of the three birds, seamlessly transitioning the brand into these new product lines. To enhance their impact, we also developed dynamic digital animations for online use.

In addition we created a website, content, downloadable spec sheets and produced product renders.

Traction Sound systems, celebrated for their outstanding quality, are the top choice of DJs, musicians, and sound experts at festivals, concerts, and major music events around the globe. A Traction Sound ‘Raptor’ 30-subwoofer bass array was also installed in the Turbine Hall of the Tate Modern in London, enhancing the auditory dimension of a multi-sensory exhibition by renowned Cuban artist and activist Tania Bruguera. This installation aimed to explore the global immigration crisis and evoke profound emotional responses through sound.