WITHERSWORLDWIDE 125th ANNIVERSARY BRANDING AND EVENT
A celebration worth waiting 125 years for
International law firm, Withersworldwide, entrusted Bonfire to create the branding for their 125th anniversary celebrations for their high profile stakeholders and customers to enjoy.
Witherworldwide is a provider of legal services to the world’s super-rich representing 70% of the top 100 on The Sunday Times Rich List.
Bonfire understood that this project was as much about the next 125 years as it was the last 125 and created an equally detailed and animated identity to reflect this. The inaugural launch event was held at Spencer House, a magnificent eighteenth-century aristocratic palace in the heart of London. This required Bonfire to create contemporary styling that blended harmoniously with the opulent surroundings, while promoting the brand as both one with a rich legacy and also forward thinking.
Bonfire created the identity, invitations, event booklet, video, signage and event styling and dressing to make the event a successful and unforgettable occasion. After the inaugural event in London, the brand and event format was rolled out globally for staff and clients alike. We also worked with Create Cocktails to develop a bespoke cocktail for the event: the “Withers 125”.
RESULTS
- Creation of 125th branding for prestigious law firm
- Development of celebratory event format to be rolled out globally
- Creation of 125th brand toolkit for further internal delivery
- Creation of unique celebratory cocktail, the “Withers 125”
WHAT OUR CLIENT SAID
“We appointed Bonfire, after a personal recommendation and following a 3-way pitch, to create a brand and event format to help celebrate our prestigious 125th anniversary. Both the branding and event were considered down to the last detail, and the creation of a bespoke cocktail, that was delivered with such theatre on the night, really added to the experience helping make our 125th anniversary something to remember.”
