Powerful results for a powerful brand
In support of an ATL marketing campaign for Mylan’s sore throat product range, Difflam™, the company asked us to design a new website for the brand and devise a digital and social media strategy to promote the product range.
Difflam™ has a market share of around 60% thanks to fantastic distribution and support from Boots. Our brief was to design a website for both the public and healthcare professionals, which would educate on how to prevent a sore throat, detail remedies to relieve the condition and encourage a visit to the pharmacy before seeing a GP.
We’ve also implemented a PPC and Facebook campaign to increase brand awareness and drive traffic to the website. And we’ve already seen some excellent results. The first Facebook post achieved an engagement rate of 11% (the average for the health & beauty industry is 0.10%*) while our PPC campaign so far has achieved a click-through rate of 7.74%, compared to the Google AdWords Health & Medical Industry Benchmark of 3.27%.**
And in more good news, Difflam™ has recently been named ‘Over the Counter Brand of the Year’ in the 2018 Pharmacy Business Awards.
Check out the new website at sorethroat.co.uk
