Staying ahead of the
marketing curve.
With consumer sentiment on the rise, 2024 is all about ensuring your business is in the best position to take advantage of future opportunities.
While many organisations cut back on marketing throughout 2023, those that did not are now more likely to win new business when consumer finances settle.
Growth markets such as Embedded Finance and Environmental, Social and Governance present both an opportunity and a challenge to the sector. With changes in social behaviour post-pandemic altering the approach to some more established marketing practices.
Our Director of Marketing Marketing Dr. Steven Dumbleton has prepared a ‘must-read’ white paper to help you understand some of the opportunities and challenges ahead.
The whitepaper covers: Consumer Sentiment and Growth Markets including Embedded Finance and Environmental, Social and Governance (ESG) Performance as well as Marketing Trends such as Competitive Socialising, Passive Social Media Consumption and Staff Recruitment and Retention.
