Shadow AI
– The real risk to your business

Shadow AI – The real risk to your business, is your data.

Most free consumer-facing AI tools operate on an opt-out model, using your conversations and uploaded documents to train their models unless you manually change the settings. This puts the burden of privacy directly on you, the user.

However, the game changes with enterprise solutions. Paid tiers offer a fundamentally different relationship – one where your data is a protected asset, not a training resource. These services come with clear contractual commitments and centralized administrative controls, ensuring your data remains private and secure.

The choice between a free and a paid AI service isn’t just about features; it’s about control, compliance, and risk mitigation.

Download the full report which presents a foundational comparative analysis of the data retention, usage, and privacy policies for the consumer (free) and enterprise (paid) tiers of six leading generative AI services: OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini), Microsoft (Copilot), xAI (Grok), and Meta (Llama). The analysis is designed for a professional audience, translating technical and legal documentation into strategic insights for data governance, vendor selection, and risk management. This examination is critical for any organisation seeking to integrate AI technologies responsibly while mitigating potential risks related to data security, privacy, and regulatory compliance.

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