RAS MACHINERY BRANDING

Brand identity and website for a leading supplier of garden, groundcare and arborist machinery.

RAS, a local supplier of garden machinery, sought the help of Bonfire to help grow their business and reposition them as a national brand supplying groundcare and light plant machinery as well as contractor tools.

The brand required a top to bottom makeover to enable them to look like serious players in the sector and needed consideration for areas including, branding, website, signage, and advertising as well as support with PPC SEO and social media to improve visibility and drive traffic. 

In response we created a visual identity informed by the process of rotation resulting in a ‘mechanical’ bloom, representing all aspects of the business including tool, maintenance cycle and growth. The flexibility of the identity allowed elements to be consistently applied across all communications resulting in a coherent and harmonious brand experience and improved brand perception.