A sweet makeover for Waggle Dance

Bonfire Creative Intelligence has given honey-based beer, Waggle Dance, a sweet makeover.

Brewer Wells and Young’s wanted a new look for their seasonal ale to encourage landlords to stock the brew as a guest beer.

The bright yellow and black design not only brings both eye-catching bottle and pump clips to the bar, but also cleverly represents the source of Waggle Dance’s delicious honey flavour.

The design utilises Honey Bees within a cleverly designed logotype and layered graphics on the pump clip to visualise the movement.