Ampthill’s first bar & lounge

Bon 7161 The Hide

The Hide is a new award-winning bar and lounge situated in the Georgian market town of Ampthill who asked Bonfire to help them stand out from the town’s many restaurants and pubs.

Our brief was to help bring the owners’ dream of a contemporary lounge and wine bar to life. The bar was to be a new and unique, relaxed and comfortable environment, open to all but mainly aimed at the over 30s.

Working closely with the owners we developed their brand as well as the interiors and signage to create a concept that worked for both daytime and evening guests.

‘The Hide’ was the chosen name, both tipping a nod to the building’s history (as an old abattoir), and the ‘hidden’ nature of the building, tucked away in a courtyard behind the shop fronts along the main road.

As well as getting The Hide’s brand and style developed, we continue to develop all on-going marketing collateral and advise on social media.

The opening caused a whirlwind of social media activity in the town prior to launch, during and well after, and even now the organic engagement alone is twice the Facebook average.

The bar has been so successful that it has full tables most days, and has rapidly become the ‘go to place’ for a night out. Since opening it has also inspired a wave of both menu and interior upgrades in other establishments in the town.

All the hard work that the team at The Hide was rewarded in June 2015 too, picking up the Best Newcomer award in the Bedfordshire Food and Drink Awards. An accolade they wholeheartedly deserve.

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