Athlet ‘Challenge’ Roadshow
Unleash your inner Athlet! The Athlet ‘Challenge’ event was held in 5 major shopping centres across the UK.
Shoppers were challenged to trial the Athlet and test the agility before being entered into a prize draw where one Athlet per venue was to be won. They were also rewarded with a tiger plush toy and mask giveaways, again linking back to the core campaign creative.
Social media posts were used to support the event which included a video produced after the second event in MK.
The last activation will be this Saturday 15th November at Bluewater Shopping Centre.
Ongoing recognition for our commitment to delivering brand solutions that work
BonfireCI have joined the #SMEBeds Awards 2023 as a Gold Sponsor!