Athlet ‘Challenge’ Roadshow

Unleash your inner Athlet! The Athlet ‘Challenge’ event was held in 5 major shopping centres across the UK.

Shoppers were challenged to trial the Athlet and test the agility before being entered into a prize draw where one Athlet per venue was to be won. They were also rewarded with a tiger plush toy and mask giveaways, again linking back to the core campaign creative.

Social media posts were used to support the event which included a video produced after the second event in MK.

The last activation will be this Saturday 15th November at Bluewater Shopping Centre.