Back on Sunday Brunch

Filming new Bosch idents

Thanks to a successful 12 month run we’re on Sunday Brunch again in 2016. Bosch renewed their sponsorship for another year, so the talking appliances are back!

All quiet on set

We’re filming eight new five second idents in early February to showcase different appliances. At this rate our Bosch stars may well start demanding trailers on set.

New Bosch ‘stars’ include …

i-Temp iron – never flustered and always at just the right temperature, with microbe killing powers

iDOS washing machine – a smart cookie, who has it all worked out, even detergent measures

More kitchen banter

We let the appliances do the talking, and our new Bosch idents will feature more ‘kitchen banter’. This naturally reflects the chatty, humorous format of Sunday Brunch. You’ll also sneak a peak of Karl, the Bosch Engineer in the new idents, but a little shy, the appliances only talk when he’s not around!

On the right side of Channel 4

Timing is everything, as our challenge is to squeeze a story into just five seconds. We also need to stay on the right side of Channel 4 compliance, which means idents can’t be overtly promotional. And of course humour is front and centre.


How to make eight fresh idents

We manage the whole process for perfect results. The key ingredients are: 8 fresh scripts, 1 set of beautifully crafted storyboards, 2 keen eyes on compliance, 1 trusted creative partner.

Gently blend together. Add in the right film and production crew, then fold in to the brand management team for the perfect final result.

See our fresh Bosch idents by tuning into Sunday Brunch on Channel 4, 9.30am every Sunday. Best served on a sofa with TV remote and a nice cup of tea*.

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