Bonfire, Bosch and Brunch

For the first time, Bosch have seized the opportunity to invest in a year long sponsorship with C4’s Sunday Brunch, recognising the perfect fit with the C4 brand that reaches an audience of up to 600,000 every week.

Bonfire were tasked with the creative and production of 18 TV idents for the beginning, end and all 9 advertisement breaks throughout the 3 hour long show.

Complying with strict sponsorship guidelines and using the fact the appliances were also used on the show itself, through product placement, we brought the personalities of the Bosch products to life making them the stars of the show.

The idents were set in Karl the Bosch Engineer’s kitchen where they have light-hearted ‘features inspired’ conversations amongst themselves when Karl is not around.

The sponsorship was also supported using social media, a landing page on introducing the stars of the show with additional applications in negotiation.

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