Engineering a brand for the future

The company’s innovative engineering expertise and precision manufactured products play a key role in the Oil, Gas, Aerospace and Formula 1 industries, and this was not coming through clearly in the company’s brand or communication channels.

We refined the company’s logo and, just as importantly, redeveloped the website to hone in on the end user and how Torquemeters’ products were improving the performance of highly sophisticated machines such as Formula 1 cars, military and civil aircraft.

As the company has expanded we’ve also been helping to build the brand in new markets, most recently with the launch of a Chinese language version of the Torquemeters’ website.

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