Greenpeace launch Save The Arctic campaign

A fantastic star studded campaign in a bid to support Greenpeace Save The Arctic.

Greenpeace have just launched their latest Save The Arctic Campaign in Waterloo underground. The campaign of 90+ posters runs up and down both sides of the escalator and features photographs of celebrities ranging from Pamela Anderson to David Tennant shot by Andy Gotts MBE all wearing save The Arctic t-shirts designed by Vivienne Westwood.

Bonfire Creative Intelligence was approached by Greenpeace to create a campaign using the celebrity photography by punctuating the images with a series of awareness/call to action posters to break up the images. These took the form of six Arctic animals all illustrated using t-shirts to form their shapes – a single t-shirt of each animal is picked out with the Save The Arctic t-shirt tying them in to the celebrity images. Illustrations and copy writing were all created by Bonfire.

We think you will agree that the campaign is for a great and worthy cause so please support the celebrities by texting COOL and YOUR NAME to 60777 to sign the petition and join the movement to Save the Arctic.

For more information please visit www.savethearctic.org/cool