Pitch Perfect

Bonfire has pitched in on a football-focussed brief to develop a campaign for Bosch Professional Power Tools as part of the brand’s campaign activity for 2016.

Aimed at trade professionals ranging from builders to electricians, the focus, front and centre, is on 12 of Bosch’s top performing products at a special promotional price.

Our concept centres on the performance that Bosch products deliver, reflected in the campaign line “Unstoppable Kit”. It’s a timely campaign, as everyone has their eye on the ball for the summer of football.

With the promotion comes the chance to cool off those pre-game drinks in a free footie themed fridge – the ideal giveaway for fans and sofa supporters.

The campaign has rolled out across posters, a spot the ball social media competition, digital banners, press and radio – kicking off on talkSPORT!