PODCAST: Exploring Pillar 1 – Brand Proposition
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The Extraordinary Brand Framework. Dimension 1: Brand Strategy & Foundation. Pillar 1: Brand proposition
Brand proposition is more than a tick box. It’s the foundation of everything you do. It’s who you are as a business, your values and how you want to position yourself to your customers.
Justin Richardson, CEO of the Bedfordshire Chamber of Commerce spoke to us about how the results of the Extraordinary Brand Framework opened his eyes to some surprising insights, and how it fundamentally changed the way they present themselves as a business and how the communicate internally to ensure everyone is telling the same story.
To find out more, download the whitepaper or contact us to discuss booking a workshop.
