We’ve been recruited

Star, a full-service resourcing and outsourcing company for the healthcare industry, has appointed Bonfire Creative Intelligence to devise and implement a new marketing strategy and programme, including the design and build of a new website. The win comes following a bespoke workshop with the client based on Bonfire’s Creative Intelligence™ process, which enabled us to demonstrate a thorough understanding of the company’s business needs and deliver an exciting and effective response to the brief.

Ryan Wooller, Business Development Director of Star, commented: “We were looking for an agency that was a great fit for Star in terms of both capability and chemistry. The team at Bonfire demonstrated an impressive understanding and interest in our industry, which led to the delivery of a well thought through strategy and creative yet actionable plan that reflects our ambitions to make an impact in our market.”

Stephen Judge, Founder & Strategic Development Director, at Bonfire CI added: “Star is a dynamic business and this brief is a perfect fit for Bonfire. Our workshop helped us to unearth insights about the company and its market that led to the development of a strong strategic direction and a clear marketing plan, that will assist the company to continue building its brand and growing its business.”