Bonfire

6/6: The missing dimension: Introducing Brand Exospection®

After five years of research, we’ve found what separates good brands from truly extraordinary ones. Over the past five articles,...

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4/6: The human cost of getting it wrong

What if marketing’s success was literally making people ill? Three years into my research journey, I discovered something that fundamentally...

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2/6: Down the rabbit hole – where 4 years of research led me

In my last post, I shared how reading Alvin Toffler’s “Future Shock” during lockdown sent me on an unexpected journey....

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1/6: The book that changed everything – a journey from Future Shock to brand responsibility

It was April 2020. The world had stopped. In the strange quiet of lockdown, I picked up a 50-year-old book...

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Stop guessing, start knowing: Profiling is no longer a luxury

The smartest brands don’t chase everyone – they find the right someone. And now, that capability is within reach for...

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The end of the chatbot era: Why we looked for something different

Your customers hate chatbots. We’ve found the antidote. Here’s an uncomfortable truth that every marketing director needs to confront: whilst...

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“Jingle all the wAI” – using Ai to raise funds for charity

Every Christmas Bonfire Creative Intelligence, like many companies, does something for charity – either by donating, fundraising and/or pro bono...

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Staying ahead of the<br>marketing curve.

With consumer sentiment on the rise, 2024 is all about ensuring your business is in the best position to take...

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Season’s Greetings, and fine orB indeed!

Just a short note to wish of all our clients, community partners, prospects, suppliers and staff, both past and present,...