Bonfire
Filter articles by
JustAiSK: SOMETHING BETTER HAS ARRIVED
Introducing JustAiSK - an agentic AI conversational plugin for WordPress and WooCommerce. The era of the brand experience-destroying chatbot is...
Read more
Gold. And now, the nationals.
2026 marked 25 years of Bonfire®. We celebrated that milestone not by looking back, but by accelerating forward. The anniversary...
Read more
Stop Chasing Loyalty. Start Building Distinctiveness.
Decades of rigorous marketing science challenge one of the most persistent myths in brand strategy. The brands that grow fastest...
Read more
Introducing AskPinpoint Audience Profiling
We’re Giving You the Tools to Know Where Your Future Customers Are.
Read more
Press Release: Bonfire launches “Brand Exospection®” Whitepaper
Bonfire launches “Brand Exospection®” whitepaper, urging marketers to confront the emotional impact of content overload Creative Intelligence agency Bonfire has...
Read more
6/6: The missing dimension: Introducing Brand Exospection®
After five years of research, we’ve found what separates good brands from truly extraordinary ones. Over the past five articles,...
Read more
5/6: The brands that chose differently
Whilst most brands add to the noise, these extraordinary ones chose silence – and thrived. In the last article I...
Read more
4/6: The human cost of getting it wrong
What if marketing’s success was literally making people ill? Three years into my research journey, I discovered something that fundamentally...
Read more
3/6: The creative paradox – when success becomes self-defeating
Im my last article in this series, I shared how our industry’s success metrics are fundamentally at odds with human...
Read more