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What Makes Brand<br>Mascots So Alluring?
We take a little look at just why we all love brand mascots so much, and why they can be...
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Lessons From The First 20 Years Of Running Bonfire
20 years since it’s conception, Bonfire Creative Intelligence is officially no longer a teenager. So what has been learnt? Quite...
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Mobilising your brand and unleashing its potential
As brands focus more and more on customer experience every touchpoint becomes critical to helping acquire, grow and maintain ongoing...
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Creating a clear picture
Our latest infographic for Communicate Magazine, the trade magazine dedicated to the UK corporate communications community, visualises the findings of...
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Mega marketing trends that are making waves
Understanding the changing behavior of consumers and the trends that shape them is essential to creating an effective, integrated brand...
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Our brand work for new pub restaurant chain Cookhouse & Pub
In the summer, Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, invited us to pitch for a top-secret...
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‘Appy Anniversary Young’s Beer!
When Young’s Beer asked us to create an advertising campaign to celebrate the brewery’s 186yr anniversary, we couldn’t have been...
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How to de-risk when naming and branding your business
A strong and memorable name can add great value to a brand or business, so it’s important to make sure...
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Staying ahead of the curve
Key to the creation of an effective and integrated brand strategy is a clear understanding of the market and audience...
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