A campaign bursting with freshness

Bon 8536 3 Bosch Bursting Freshness 2400X1800Px V1

After creating a striking OOH advertising campaign in Dublin last summer to promote Bosch’s Vitafresh fridges freezers, which featured a giant 3D strawberry designed to look like a padlock, Bosch Ireland asked us to create another campaign for the latest models in the range.  The fridge freezers keep food fresher for up to twice as long and now the range has new larger capacity models which hold an extra 50L.  The campaign also needed to feature Bosch’s partnership with Avonmore Milk, one of the largest dairy brands in Ireland. 

The project started with the creation of a 10-second social video, featuring brightly coloured fruit and veg flying onto the screen, with all the CGI footage created in-house at Bonfire.  The campaign strapline “Bursting with freshness for up to twice as long” further inspired the creative for the press and digital display ads, and we created two different executions that could rotate across the media channels throughout the campaign.

We drew in the Avonmore Milk partnership by creating a separate execution that brings together milk and fresh produce to create a smoothie, adding lots of taste cues and colour. 

The press ads ran in dailies and weekend supplements throughout May, supported by VOD and Facebook social media activity.  

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