A cultural brief

Luton Culture, the arts and culture charity, briefed Bonfire to create a brand name, identity and advertising campaign for its exciting new family activity programme, which took place throughout this summer at Stockwood Discovery Centre, Luton.

The programme was an immersive experience of exploration for parents and children, with distinct action-packed journeys of discovery over four weeks during July and August, and featured Dinosaurs, Puppets, Nature and Circus Skills.

With the feel of a family festival in mind, we came up with the event name, Little Stock, along with an accompanying strong visual identity which our client loved. To promote each week’s theme, we designed posters and flyers, social media content and press materials featuring fun, family-friendly illustrations to engage with regular visitors and attract new ones.

We love working on projects aimed at families with kids, it brings out our inner child! If you have a similar product or event and want to target families, we have a wealth of understanding and experience in this area, so call Stephen Judge on 01525 841079.